I strive to always be a fierce champion for simple experiences that can positively impact people's lives.
I'm naturally a curious person and have always enjoyed connecting with people, learning about them, and finding out what moves them. My desire to explore and learn has been invaluable in my design career. It has driven me to advocate for design with empathy and understanding towards people to ensure that the final product enhances their lives.
I believe in the importance of creating creative work environments where everyone's voices, perspectives, and ideas are valued, where open communication breeds collaboration, and where diversity drives innovation.
You can find me cooking, listening to music, reading, and knitting in my free time. I also like to stay active by riding my bike, jumping rope, or taking long walks through the city while listening to a seasonal playlist or a podcast. I hail from Caracas, Venezuela, and I've been based in Philly for a while, but I'm looking to relocate west!
Lead UX Designer & Art Director / Comcast
Philadelphia, PA. 2018 – Present
Promoted to lead design, strategy, and launch of a new tier-based selling model for Xfinity.com. Champion clean design and simple user experiences as a fierce user advocate with an understanding of customer and business goals. Partner with senior leadership members, sales, marketing, product, and engineering teams throughout iterative design, build and launch phases—creating user flows, storyboards, wireframes, mockups, high-fidelity prototypes, and testing. Oversee interns.
Senior UX Designer / Comcast
Philadelphia, PA. 2016 – 2018
Joined a 5-member multidisciplinary design team to redesign end-to-end Xfinity.com shopping experience to showcase competitive differentiation. Co-developed design vision and direction for user experience, employed storytelling, refined details in high-level discussions, and created user flows, wireframes, mockups, and high-fidelity prototypes.
UX Designer / Tembo, Inc
Philadelphia, PA. 2015 – 2016
Led the design of mobile and desktop data analytics applications for educational institutions and school districts nationwide. Working on a 3-member design team in lean startup culture, partnered directly with clients, product owners, and developers to understand requirements, define project roadmaps and timelines, and design thoughtful solutions.
Interactive Designer / Free People (URBN)
Philadelphia, PA. 2011 – 2014
Designed and developed Free People site features, mobile app, and promotional emails—from concept to outcome—including user flows, wireframes, and high-fidelity prototypes as well as hands-on coding and graphics. Collaborated with graphic, product, development, merchandising, and analytics teams to create a streamlined shopping experience.